on such topics...
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Thursday
Apr012010

Story is Problem


More wealth concentrates when markets sustain big gains or loses than when they close even. That is, lottery winnings and disasters produce more opportunity than a day of even exchanges.

Likewise, businesses profit on two different demand curves: either selling high-priced, low-volume goods and services to lottery winners or selling low-priced, high-volume goods and services to victims of disaster.

So, did your subject win the lottery? Is she facing disaster? Or both?
Which problem are you solving?

If there's no problem, then there is no story to tell. The problem might be, "She's hungry." Or it might be, "He can't figure out what to do with all his money." But the problem will not be, "They are happy." Happiness is a synonym for being outside the market. There's nowhere for a terminally happy story to go.