Polish Movie Posters

Courtesy of the Polish Posters Shop, this is some damn fine copywriting:

“No, Silly, that’s design.”
Not so. It’s great copywriting.

To get the opposite of great copywriting, simply pocket the writing budget and give the directive to make something "clean." Presto! Boring, antiseptic, whitespace: Clear the invisible landing strip for the no-idea airplane!

Whitespace is a safe answer to any question. It cannot be wrong. Those who want to feel en vogue eventually come to terms with the idea of whitespace. It does no harm and can't be blamed.

I admit whitespace is probably better than what would have filled it, especially if what we see in "Blade Runner" is this mess:

instead of this:

In that case, I'd go with whitespace, too. 

"We could jazz it up with some b-roll!"

Now you're talkin'...

"We Got That B Roll" from YouTube