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Entries in punchbowl (1)

Monday
Sep272010

Sales & Marketing

MarketingWhat’s the difference between sales and marketing?
I shall say:

Sales wants you to buy what it has made.
Marketing wants to make what you will buy.

Sales wants to confuse and then save you.
Marketing wants to persuade and then have you join.

Sales wants you one time (unless you’ll go for it over and over).
Marketing wants you over and over (unless you’ll only go for it once).

Sales is coin-operated.
Marketing is status-driven.

Sales would rather score 30 points and lose.
Marketing would rather score 3 points and win.

Sales is a competition between people who want to feel the same.
Marketing is an attraction between people who want to feel unique.

Sales is a shotgun in a crowd.
Marketing is poison in a glass.

Sales rarely says no.
Marketing often says no.

Sales is what most people do at work.
Marketing is what they call it at parties.

And what you have to ask yourself is,
"What am I doing at this party,
Floating on my back, 
Face up in the punchbowl?"

Sales